Brand
Aviation

Sabre boosts Emirates airline with merchandising technology

Sabre boosts Emirates airline with merchandising technology

Sabre Corporation is supporting Emirates airline with technology that personalises the travel experience for consumers by enabling them to easily purchase a range of customised fares. Sabre and Emirates have also signed a new long-term global distribution agreement to make the airline’s fares available to travel agents globally who use Sabre.

Emirates operates more than 3,600 flights per week to over 150 destinations across six continents. Sabre’s technology will enable the airline to market and sell its expansive roster of fares globally through the Sabre Travel Marketplace, reaching more than 425,000 travel agents across the world.

Sabre’s technology enables travel agents to meet a growing demand and expectation from consumers for more personalised products and services. Using Sabre’s solution, travel agents can now provide travellers with Emirates’ range of branded fares, which enable passengers to choose fares based on what is most important to them – such as purchasing a budget fare, earning the most air miles or having the greatest degree of flexibility.

Emirates joins a growing list of carriers that merchandise and sell their branded fares and ancillary products and services, to their travellers through Sabre.

Sabre’s travel marketplace plays a role in facilitating the marketing and sale of airfares, hotel rooms, rental cars, rail tickets and other types of travel, to more than 425,000 travel agents and thousands of corporations who use it to shop, book and manage travel. It is one of the world’s largest marketplaces, processing over $120 billion in estimated travel spend.