SAP SE has announced that it has completed its acquisition of Callidus Software, a market leader known for its lead to money applications including sales performance management and configure-price-quote (CPQ).
These applications, marketed under the brand CallidusCloud, will provide SAP and its customers with a differentiated, cloud-based customer relationship management (CRM) solution, putting SAP in a leading position to compete in the US$46 billion CRM market.
SAP, which operates in the Middle East, plans to consolidate CallidusCloud product assets within the SAP Hybris cloud portfolio, which is part of SAP’s Cloud Business Group.
Rob Enslin, Member of the Executive Board of SAP SE and President, SAP Cloud Business Group, said: “By connecting the front office to the back office and linking it to a digital core system, we are redefining CRM. With SAP Hybris solutions, we already have one of the most powerful customer experience suites on the market.
“By enhancing our CRM with CallidusCloud, we are delivering on our strategy to provide an end-to-end intelligent customer experience suite. When you integrate the front office into SAP S/4HANA with SAP Cloud Platform, this is how CEOs are looking to run an intelligent digital business.”
Leslie Stretch, CEO, Callidus, said: “Winning in digital business means delivering the best possible customer experience. Enterprises will only succeed if they can bring data and intelligence to the sales teams.
“Then, they will be able to consider marketing insights for sales orders or gain access to production and inventory information in real time, allowing them to set customer expectations on individual configurations and delivery dates.
“SAP’s own experience as a customer of CallidusCloud resulted in up to 50% improvement in sales productivity and our partnership has led to numerous prebuilt integrations to SAP systems. Together, we are ideally positioned to deliver quickly on our joint offering to support digital transformation of the sales function.”