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Turkish telecoms company expanding digital footprint

Turkish telecoms company expanding digital footprint

Turkcell and Russian company Mail.ru Group are co-operating to expand their digital footprint

Telecom operators in Turkey are making efforts to expand and innovate. The expansion enables Turkcell and its subsidiary, Lifecell Ventures, to offer future potential customers innovative digital solutions and global services.

The world’s first digital operator Turkcell, and Russia’s leading innovative Internet company Mail.ru Group, have announced their co-operation in efforts to expand their digital footprint globally.

Turkcell Group, including its subsidiary Lifecell Ventures, and Russian Mail.ru Group have begun to evaluate co-operation on Internet services such as social media and e-mail solutions.

Kaan Terzioglu, CEO of Turkcell, said: “This strategic partnership will ensure that we will become one of the first and leading players in this area, allowing us to export our services globally and create a new field of competition.”

Boris Dobrodeev, Chief Executive Officer (Russia), Mail.Ru Group, “Our e-mail solutions can enhance Turkcell’s eco-system of digital services. We also think that our social networks have high potential in Turkey and with the help of such a strong local partner, may evolve into a major social media platform for the Turkish market.”

Operators across the globe will now be able to offer their customers Lifecell Ventures’ services such as BiP, fizy, Dergilik, Lifebox, My Account, Paycell, Upcall and RTM.

Lifecell Ventures,  a subsidiary of Turkcell, will share its experiences with other operators around the world. Furthermore, Lifecell Ventures now offers its services, already used by millions of people around the world, to all operators.

Lifecell Ventures, which operates in Turkey, has showcased its innovative digital solutions and services at Mobile World Congress and announced that it is offering innovative digital solutions and services for the use of all operators around the world.

“We can only compete with OTTs that have reached billions of users in the world by combining the capabilities of telecom operators and OTT,” said Terzioglu.

“With the transformation we initiated in 2015, we have not only combined our mobile and fixed infrastructures but also added our services developed by bringing together telecom and OTT capabilities.

“At this point, our services such as fizy, TV+, BiP, lifebox and Dergilik have surpassed their competitors in Turkey. Now is the time to bring this experience to the telecom sector globally. With Lifecell Ventures, we are leading the way for other operators to offer these services to their customers.”

Terzioglu said that Lifecell Ventures wants to bring a new approach to the telecom sector.

He said: “With Lifecell Ventures, we have begun to offer cloud solutions to consumers all over the world with digital communication, entertainment, music, TV and e-commerce applications. While the standard relationship of a telecom operator with its customers consists of the daily 31-minute call time, we want to be with our customers in every moment of the 1440 minutes of the day with our products and services.

“Currently, we are adding an extra 63 minutes of communication with TV+, 46 minutes with BiP, 24 minutes with fizy and 27 minutes with our publishing platform Dergilik to the 31-minute call time of our customers.

“Additionally, our customers conduct millions of transactions every day on our services such as My Account and Paycell. We are a company with innovation in our DNA.

“The operators offering Lifecell Ventures services to their customers can observe a significant amount of increase in their data usage while expanding their user base rapidly, thanks to these services that will be open for the use of all operators.

“These services have a positive effect on revenue and ARPU while also increasing customer loyalty. The operators who use the services of Lifecell Ventures also benefit from not having to update these services themselves.

Terzioglu added: “If telecom operators continue to provide only infrastructure services they will simply remain as a cost element. Telecom is the only industry that complains about demand. It is a cry out for help due to the inability to monetise that data growth.

“Everybody needs to understand that a country who does not own its data is a country that’s going to disappear in the future. Data is like oil. You earn much more money if you can export refined oil instead of raw oil. It is the same thing with data.

“If you are wasting your data; if you are not processing your data, storing it in an intelligent way, reformatting it into different types of products and services, you are wasting your time. Everybody agrees that data is the source of power.

“But then someone invented a sort of digital hegemony which forces every single country in the world to be in the hands of two global giants and to have their data processed by them. I think this will change.”