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Retail Pro International increases investment in Latin America retail

Retail Pro International increases investment in Latin America retail

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Retail Pro International customers explain how they are using software to meet the diverse needs of retail in Latin America.

Retail Pro International has announced its increased investment in retailers in the Latin America and Caribbean markets over 2020-2021 via support for seven more countries and territories in this region.

“At a critical time for retail in Latin America, when other global technology providers have divested in the region, we are increasing our reach to support retailers,” said Kerry Lemos, Retail Pro International CEO.

“Many Latin America retailers are at a pivotal point in their growth as they adapt and build out their omnichannel efforts to continue meeting their customers’ needs during COVID.

“Retail’s customer focus has always driven innovation, and Retail Pro technology continues to evolve ahead of the curve to stand with our retailers as they transition to unified commerce.”

Latin America retailers’ customer focus is evident in their strong commitment to using technology to improve in-store efficiency and customer experience.

“In the past year, Payless has implemented many new strategies to serve our customers and increase our market share and in-store footprint in the Latin American market,” said Justo Fuentes, Payless Latin American CEO.

“This plan includes a strong digital component with Retail Pro to allow an omnichannel approach to the Latin market, as well as several product strategies that will allow Latin consumers to continue seeing Payless as their primary source of high-quality, value-priced family footwear.

“The Professional Services team at Retail Pro International and our Retail Pro Business Partner, Grupo EJJE, have been integral to building this vision and opening new stores across this region. We look forward to continuing our success together in the Latin American market.”

Retailers’ ability to adapt quickly with technology during the global pandemic positioned them to meet customers’ needs, and established relationships with Retail Pro technology consultants proved essential.

Rick Fuentes, Retail Pro International Director of Channel Technical Development for Latin America, said: “Retail Pro International’s network of local technology experts – our Authorized Retail Pro Business Partners – continues to support retailers in Latin America to advise on omnichannel strategies during COVID.

“Our localizations, fiscalizations support, and open API have given retailers the resources they need to integrate with regional e-commerce technologies and to manage inventory, customer, and all other retail data in Retail Pro.”

Jorge Siman, Grupo EJJE CEO, said: “COVID proved Latin American retailers’ commitment to stay connected with their customers and to reach new markets in new ways to give access to their goods.

“As an Authorized Retail Pro Business Partner team, we at Grupo EJJE work together with retailers like Payless and Supertienda Morena to further their technology strategies and ensure continued growth.”

During COVID, Supertienda Morena in El Salvador adapted operations to meet customer needs, build direct relationships and add services for convenience at a time when uncertainty caused difficulty in obtaining goods.

“Tienda Morena is not a self-service store; we build relationships with our customers, and during COVID we made sure to increase our connection with customers to fulfil their home goods needs during the lockdown,” said Ramon Rivera, Supertienda Morena, CEO.

“Before Retail Pro, we tried a lot of different software to satisfy our store needs. None of them met our expectations. With Retail Pro, we are able to track inventory from the moment it is received in our warehouses to the point of the product leaving the store in the customer’s hands.

“That gives us all that integrated data visibility to work with in Retail Pro, which was extremely useful during COVID.”

Retail Pro software satisfies the specific fiscal scenarios retailers face in the Latin American region with fiscal printers, electronic invoicing, and the ability to make any additional modifications to meet fiscal requirements, positioning Retail Pro POS and retail management software as the world-class software that is ready to meet the diverse needs of retail in Latin America today.

The full list of countries Retail Pro International is supporting is: Antigua and Barbuda, Argentina, Aruba, Bahamas, Barbados, Belize, Bermuda, Bolivia, Brazil, Chile, Colombia, Costa Rica, Curacao, Dominica, Dominican Republic, Ecuador, El Salvador, French Guiana, Grenada, Guadalupe, Guam, Guatemala, Guyana, Honduras, Jamaica, Mexico, Nicaragua, N. Antilles, Panama, Paraguay, Puerto Rico, Saint Kitts and Nevis, Saint Lucia, St. Martin, Trinidad and Tobago, Uruguay, US Virgin Islands, Venezuela, Virgin Islands and West Indies.

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