Amazon Web Services (AWS), an Amazon.com company, has announced the general availability of Amazon Location Service, a new service that makes it easier and more cost-effective for customers to add location functionality to their applications without compromising on user privacy or data security.
With Amazon Location Service, customers can embed location functionality in their applications using data from location-based service (LBS) providers Esri and HERE Technologies to provide maps, points of interest, geocoding (converting location information to a point on a map), route planning, geofencing (creating virtual perimeters) or asset tracking.
Amazon Location Service is as low as 1/10th the cost of the most common LBS providers, and customers pay only for the number of user requests, assets tracked or devices managed.
According to the company, location data is vital for companies of all sizes and across every industry to support a range of use cases (for instance, asset tracking, route planning and location-based marketing experiences) that rely on the explosion of connected devices in the world today. However, due to privacy and security compromises, cost-prohibitive pricing, and a difficult integration process, many companies face significant barriers when integrating location functionality into their applications.