Salesforce research shows that 94% of manufacturers see their current technologies as challenges

Salesforce research shows that 94% of manufacturers see their current technologies as challenges

Digital TransformationMore NewsResearch

Salesforce, the global leader in CRM, released its Trends in Manufacturing report which shows the far-reaching effects the global pandemic has had on the industry.

Recent data analysis from Salesforce highlights how businesses had to pivot to new strategies and models, the gaps in achieving transformation and how their usage of new technologies helped in preparedness to compete in response to ongoing uncertainty.

Fábio Costa, General Manager, Salesforce Latin America, said: “The sustained quarter over quarter changes to our customers’ balance sheets creates space for more fundamental model changes.”

Salesforce Research surveyed nearly 750 global leaders in manufacturing across North America, Latin America, Asia-Pacific and Europe, including respondents from Brazil. Specifically, the two groups surveyed were future-ready manufacturers, those who felt their systems and technology could handle the decade ahead and unprepared manufacturers, those who did not feel their systems could handle the next 10 years.

Key differences between respondents were identified: Uncertainty revealed a pressing need for business agility as well as an opportunity to reimagine certain functions; customer-adjacent roles have been permanently altered by the pandemic; digitized sales and operations is key to an agile, future-ready business; and new business models.

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