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IBS Software and LATAM Airlines Group transform loyalty program

IBS Software and LATAM Airlines Group transform loyalty program

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LATAM Airlines Group is deploying IBS Software’s iFly Loyalty platform to manage its loyalty programs from a single modern platform.

IBS Software, a leading SaaS technology provider for the travel industry, has announced that it has reached an agreement with LATAM Airlines Group to implement its iFly Loyalty platform, enabling the airline to manage its loyalty programs from a single modern platform.

iFly Loyalty will also allow LATAM to move away from a traditional, outdated and costly data center infrastructure. Upon completion of the transformation, IBS Software’s cloud-native iFly Loyalty platform will power the entire technology stack that drives LATAM’s loyalty business.

LATAM Airlines to implement IBS Software’s iFly Loyalty

This new platform will enable LATAM Pass to easily service the frequent flyer’s demand for innovation across multiple channels. Not only will it allow flexibility, so the program features can be easily adjusted according to changing customer needs and industry fluctuations, but it will also support innovative partnerships, faster problem solving and deeper integration with other channels and airline systems.

Ralph Piket, LATAM Pass VP, said: “We work day in and day out to improve our customers’ travel experience and the agreement we reached with IBS Software will allow us to accelerate our Digital Transformation processes and provide a faster and more efficient service to our passengers.”

Marcus Puffer, VP and Head of Loyalty Management solutions, IBS Software, added: “As industry leaders, we are fortunate enough to be in a position to help some of the world’s biggest airlines navigate their way out of this crisis. Working together with LATAM Airlines to move LATAM Pass to the iFly Loyalty platform we will jointly complete a significant milestone to evolve LATAM’s loyalty businesses into a significant contributor to the commercial recovery and through our shared passion for unique customer experiences, we will support LATAM developing and delivering new features to their LATAM Pass members.”

This agreement with LATAM is another example of IBS Software’s expanding reach across the aviation sector, enabling its customers to transform and digitally lead the industry.

iFly Loyalty powers a frequent flyer base of 80 million members who can earn and burn their miles and points across thousands of program partners across the globe. The platform is designed to help airline customers anticipate traveler behavior by giving airlines the ability to turn data into actionable insights. It can help loyalty programs capitalize on changing patterns of behavior by delivering the power to quickly reconfigure and adjust their offerings as needs change, rather than rely on time intensive and resource intensive customization. 

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