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Diversey launches open commerce in Brazil with RedCloud

Diversey launches open commerce in Brazil with RedCloud

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Diversey Holdings, a leading provider of hygiene, infection prevention and cleaning solutions, has signed a partnership with RedCloud, launching the world’s first open commerce platform: Red101 Market.

Customers will be able to place orders for their cleaning solutions from Diversey Brazil through its distributor network and make instant digital payments using the Red101 Market app.

Justin Floyd, CEO and Co-founder, RedCloud, said: “We are focusing on empowering the entire distribution chain of Diversey, from distributors to their customers, enabling them to buy better, sell smarter and pay simpler through Red101 Marketplace.

“Our mission is to build a sell anywhere economy globally by digitizing one billion micro-businesses, increasing revenue growth for the distribution chain. Diversey has partnered with RedCloud to sell its cleaning solutions through the marketplace app and expand their customer reach.”

To use the Red101 Market platform, customers must download the app on the Play Store, register in a few short steps and instantly access a wide range of Diversey solutions.

“Our journey begins in Brazil, a country with great opportunity and an appetite for digitizing the distribution chain by leveraging off RedCloud technology. Our joint aspiration is to expand this partnership across LATAM,” said Floyd.

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