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Snowflake and AWS to improve demand forecasting and delivery for CPG industry

Snowflake and AWS to improve demand forecasting and delivery for CPG industry

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Snowflake has announced an extension of its relationship with Amazon Web Services (AWS), to improve demand forecasting and delivery for the retail and consumer packaged goods (CPG) industries.

This development will offer customers the ability to receive Amazon purchase order (PO) data and leverage product demand forecast data generated by Amazon Forecast within Snowflake’s Retail Data Cloud.

Retail and CPG businesses that sell on Amazon.com need to accurately forecast and anticipate variances of demand for their products, while also planning for manufacturing and delivery lead times to Amazon fulfilllment centers.

Snowflake’s Retail Data Cloud, which unites Snowflake’s data platform, Snowflake – and partner-delivered solutions and industry-specific datasets, breaks down data silos across the retail industry.

Retail brands and CPGs that sell on Amazon will now be able to receive their Amazon PO data natively in Snowflake, leverage brand-level and fulfilllment center-level forecasts, and access new data from third-party data providers within the Retail Data Cloud, all on Snowflake’s single, integrated platform.

The AWS and Snowflake relationship will empower retail businesses to process, analyze, act on and syndicate data from a multitude of sources without the delays of traditional methods which require copying and moving data.

Rosemary Hua, Global Head of Retail and CPG at Snowflake, said: “Together, Snowflake and AWS can streamline data-driven inventory management for items sold on Amazon.”

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