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Making business more efficient through digitalization

Making business more efficient through digitalization

CloudDigital TransformationSoftwareThought LeadershipTop Stories

Intelligent CIO interviewed Javier Villalobos, Sales Leader at Adobe Latin America, to learn how a cloud document management strategy can impact various industries and understand how document management and digital document-mediated processes are developing.

Javier Villalobos, Sales Leader at Adobe Latin America

How is Adobe working with governments to improve Digital Transformation strategies and processes?

Working with government entities has allowed us to determine some main areas in the modernization journey which lead entities to offer rich services and a better experience for citizens and employees:

  • Digitized forms: this speeds up registrations for accessing services and eases manual paper-based processes while providing security and better experiences for citizens and employees.
  • Work collaboratively: by focusing on simplifying and automating the review and approval cycle, entities can ensure that work is automatically routed and shared
  • Implement digital communications: with employees working remotely, finding easy ways to get the right messages to the right people anywhere is more important than ever. It’s crucial to be able to serve a diverse audience on their preferred channels and devices while maintaining strict standards for accessibility, security and compliance.
  • Modernize web presence: Content creators must be able to create, manage and deliver meaningful, modern web experiences across all channels. Implementing automation tools helps improve overall scalability and enables faster responses with greater citizen engagement.

How do you articulate these initiatives in projects aimed at training and education?

Digital literacy goes far beyond knowing how to use these kinds of tools.

Digitally literate students can use digital creative tools such as image and video editors, web and mobile design applications, and character animators to become persuasive communicators expressing ideas, their knowledge and understanding and becoming potentially attractive to employers worldwide.

Also, linking the content generation tools used in the industry with the academic programs taught from the training allows the student to have a greater chance of entering the market even before they finish their studies.

For all these reasons, we believe that consolidating projects with government entities that seek to promote these types of soft skills in the training of students is essential to form generations that will be responsible creators of content and not just consumers.

What specific projects can we highlight in this area?

One of the main projects in the region is the alliance we have worked on with SENA in Colombia, one of the entities most loved and respected by Colombians and which plays a very important role for young people in the country.

This project has enabled thousands of apprentices to receive training in creative technologies from the academic program itself, strengthening the entity and reaffirming the commitment to education in the country, achieving the goal of aligning with the strategies defined in the National Development Plan.

This goal is being achieved mainly through training for apprentices to capitalize on the potential of the Orange Economy, articulating the creative industry with different training and technical assistance programs that help promote entrepreneurship.

It is an initiative that represents an opportunity to contribute significantly to projects committed to social responsibility and opportunity generation and to assist in the delivery of market-leading tools in digital content, promoting quality training in the country.

We strongly believe interns who know how to use creative digital tools can communicate, inform and persuade more effectively. It strengthens skills that allow them to get involved in causes they care about, make meaningful contributions, generate creative solutions, and, most importantly, accelerate personal growth.

How do these projects impact the community and the users?

This type of project has a direct impact on the community. If we talk about the educational part, we can mention that providing knowledge about digital content generation tools expands the productive capacity of students in a reality where digital skills are increasingly necessary.

It is important to remember that Latin America is a reference for global companies that understand that work today is decentralized and that the creative potential in our regions is enormous.

Another matter is that, with the revolution in the way of life brought about by the covid-19 pandemic, it has become clear that education and the administrative processes related to it are no exception.

At Adobe, we support educational institutions seeking to optimize processes that impact the entire community that is part of the educational system, such as parents, students, teachers and administrative staff. We help institutions to reduce the growing pressure to go paperless and offer user-friendly digital experiences.

What are the benefits for the digital and IT ecosystem?

At Adobe, we are concerned with developing solutions that make the administration of these projects more user-friendly by providing centralized administration consoles that allow us to control them and that are in permanent contact with the IT areas, such as the support of Customer Success Managers (CSMs).

Likewise, our technology clouds have integrations via APIs that allow us to take advantage of the infrastructure investments made by the entities. Finally, Adobe Document Cloud has allowed us to efficiently automate the flow of documents, allowing the IT area to solve administrative needs in this area quickly and securely.

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