Efi, one of the major Brazilian fintechs, has started to use ChatGPT to optimize processes and has identified a reduction of up to 40% in time spent on activities.
Efi CRM Manager, Alexandre Santana, argues ChatGPT will not replace professionals, but make processes more fluid and reduce manual errors.
“In our tests, using AI intelligently has enabled tasks to be done in minutes that would otherwise take hours. I have no doubt that the ability to use these tools will be a requirement, especially as this technology evolves,” he said.
Since implementing a four day week for its almost 400 employees to provide a better work-life balance, Efi has started to place even more value on streamlining tasks.
Using ChatGPT to generate code and routine jobs, such as writing emails, complements other initiatives such as reducing meetings to make daily life more strategic.
But the company’s software engineer Leony Assis warns care needs to be taken with the codes generated.
He said: “It is important to review the codes to ensure 100% effectiveness. Therefore, the objective of the software being developed as well as the technologies involved must be fully understood.”
Efi concluded that AI could even be used to generate ideas from user feedback, providing a better understanding of what they need, and identifying the best components and structures during the systems architecture phase.