Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced that the eighth edition of its Quarterly Global FAST Report has revealed a remarkable surge in CTV adoption rates across Brazil and Mexico.
It indicates a 94% growth in CTV in Brazil, closely following 93% in Mexico. Notably, both countries have outpaced the most mature Free Ad-supported Streaming TV market globally, the US, which registered an 80.6% adoption rate.
With affordability, accessibility and diverse content options driving adoption, the Latin American region is witnessing sustained growth in the FAST sector, making it an attractive investment opportunity for broadcasters and platforms.
Baskar Subramanian, CEO and Co-founder, Amagi, said: “Latin America is experiencing a remarkable transformation in its media landscape, with FAST leading the charge. As affordability and accessibility become key drivers, Brazil and Mexico emerge as vibrant hubs for FAST adoption.
“The data speaks volumes, showcasing the rising influence of CTVs, diverse genre preferences, and a steady progression towards FAST. Amagi is proud to be at the forefront of this transformation, empowering broadcasters and platforms to deliver captivating content to audiences across Latin America.”
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