LATAM consumers purchase from e-commerce platforms more frequently than those in North America, Europe and Asia, a new survey from Chubb shows.
“Latin America’s fast-paced online shopping reveals a savvy digital consumer,” said Gabriel Lazaro, Executive Vice President and Head of Digital for Chubb’s international general insurance business.
“This has been driven by mobile and social media leapfrog behaviors during the last decade. The emerging middle-class consumer has access, thanks to e-commerce platforms, to a wider and broader range of services than through traditional channels.”
Overall, LATAM consumers are the most frequent users of online stores among the regions surveyed.
One in four (25%) of LATAM respondents shop online several times a week – twice the rate of consumers in other parts of the world.
In addition, nearly three-quarters (74%) visit and purchase from e-commerce platforms at least several times a month compared to 62% of North American, 59% of European and 56% of Asian respondents.
Other key findings from the global survey include:
- Nothing about e-commerce is more important to consumers than payment security.
- Heightened trust in social media marketplaces is not limited to Gen Z, or women.
- Consumers say having insurance would increase their confidence in making online purchase – but they are sensitive to price.
The survey showed one area where consumers and e-sellers are aligned: they both want a more secure end-to-end shopping experience.
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