Rodrigo Mena, Country Manager, SUMA Móvil, on MVNOs personalizing the offer by targeting communities.
5G mobile phone networks connected 2.8 million users in Chile at the end of June, according to Subtel – 94.6% of mobile internet connections were made through smartphones.
Driven by the deployment of 5G, mobile data traffic expanded 27.4% compared to the same half of 2022, according to Bnamericas.
Faced with this scenario, more and more companies are seeing a business opportunity in having their own mobile operator adapted to a specific community. A specific market niche in which telephony would have a lot to contribute and would allow it to respond more attentively and effectively to its followers.
The sales strategy with these groups has an immense advantage: you know very well who it is aimed at and you can clearly define the added value you will deliver. As it is more accurate, it has a higher and faster level of conversion.
Those brands that want to have brand lovers – when customers become fans, followers, who feel an emotional connection with a particular brand and are extremely loyal to it, according to Inboundcycle – and want to offer their followers a unique experience, are aimed at following this type of strategy that achieves unconditional loyalty to their community.
Creating a mobile operator allows companies to retain their current subscriber base and, in many cases, get to know them, create a new line of income, obtain new customers, multiply the value of their company and, ultimately, be more competitive.
At SUMA Móvil we help companies and communities to launch their own telephony brand on the market. We take care of the operational, technical and regulatory part and create personalized offers providing them with an additional layer of value on top of the service of traditional telcos, a feeling of belonging.
With this statement, it is not unreasonable to think that your university and even your soccer team have a mobile operator that adapts to the specific needs of that community. “The inclusion of telephony in a company’s portfolio of services is a real opportunity for a company, institution or community, which has a subscriber base of at least 5,000, whatever its business, and wants to add a new line of income and also build customer or associate loyalty. A key piece to be able to compete and gain market share by offering value.
If we think of a university, for example, having its own mobile operator can help it meet the specific needs of the young people who study there. Those who subscribe will have the same calling, messaging and browsing services offered in the market with a layer of value for belonging. From a platform of exclusive content, special promotions, an application that allows community members to connect and share whatever they want.
