Atento Luxco 1, a leading global provider of CXM/BTO services, is intensifying its focus on the LATAM and US with a strategic agreement to sell its traditional services subsidiary in Spain to ABAI – a prominent customer management solutions company in the Spanish market.
Atento says the transaction, pending approval from competition authorities, reinforces the company’s core market presence in regions where it maintains a strong record in delivering advanced technological solutions and accelerating innovation.
By prioritizing AI, robotic process automation (RPA), and predictive analytics, the Atento aims to continue removing technological and operational barriers while helping clients achieve measurable and sustainable results.
The decision also strengthens Atento’s leadership in Business Transformation Outsourcing (BTO), supporting its strategy to provide next-generation CX solutions that drive efficiency and long-term value.
Under the agreement, ABAI will assume management of Atento’s local operations in Spain, ensuring continuity for clients and employees as both companies expand their competitive capabilities. Atento will channel its strategic expertise toward scaling technological initiatives that enhance customer experience across North and South America.
Dimitrius Oliveira, CEO, Atento, said: “This transaction strengthens our ability to meet the needs of a dynamic and highly competitive market while preserving our commitment to delivering value to our clients. The strategic transition positions Atento to continue leading the Digital Transformation of CX with solutions grounded in Artificial Intelligence and advanced analytics.”
