Ticketplus has launched its live entertainment technology platform in Brazil, extending its operations to 12 active markets and meeting its full-year 2026 expansion target ahead of schedule.
The Brazilian launch means Ticketplus now operates in all six of the region’s largest economies: Brazil, Mexico, Argentina, Colombia, Chile and Peru.
The launch makes Ticketplus technology available to Brazilian promoters, venues and ticketing operators for the first time. Its platform integrates ticketing, payments, access control and data analytics, providing underlying infrastructure while allowing partners to retain their brands and direct relationships with audiences.
Built for the Brazilian market, the platform operates in Portuguese, accepts card payments and Pix through leading local payment providers and integrates with Brazilian invoicing and consumer protection requirements.
Ticketplus is using its white-label model to expand across Latin America. The approach enables operators to run their businesses on Ticketplus technology under their own brands, rather than adopting a consumer-facing Ticketplus identity.
During the first nine months of 2026, sales processed for white-label partners more than tripled year over year, accounting for 57.7% of the platform’s Total Platform Sales (GMV). Each additional market uses the same underlying technology already operating across the region.
Brazil’s scale presents a substantial opportunity. With approximately 212 million inhabitants, the country has a larger population than all Ticketplus’s other South American markets combined.
“When we reported our third quarter results, we said that expanding into new markets through our white-label model was our priority for the rest of the year. Brazil is the first and it is the largest market in the region,” said Chien-Fu Chen, CEO, Ticketplus. “We adapted the platform to Brazil’s payments, invoicing, regulations and language, and it is now live. We believe Brazil represents one of the largest long-term opportunities for our platform, and we are entering with the same technology that already powers events across the region.”
Ticketplus provides infrastructure for live events through two operating models: Full Operation and White-Label SaaS. Both are supported by its proprietary platform, which brings ticketing, payments, access control and analytics together on a single technology foundation.
Its 12 markets are Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, Mexico, Paraguay, Peru, the United States and Uruguay.
During the first nine months of 2026, Ticketplus processed more than 62,400 events and recorded Total Platform Sales (GMV) of US$457.8 million, representing growth of 131.5% year over year.
The Brazil launch therefore expands the company’s geographical footprint while extending its existing infrastructure model to local operators. The emphasis remains on providing technology behind live entertainment businesses, rather than replacing the brands through which those businesses reach customers.
Expansion brings localized payment processing and regulatory integration into a platform designed to support promoters, venues and ticketing businesses across multiple markets.
