Netcore Solutions, a global martech platform, has announced that UAE Based Omnichannel retailer Danube Home, has chosen Netcore’s AI-powered automation platform to power customer engagement and retention through automated and personalised campaigns.
Danube Home has a diverse portfolio of over 50,000 products spread across multiple categories ranging from interior furniture and home décor, garden furniture and much more.
The home interior brand launched its new online shopping platform during the pandemic and saw a surge in online purchase trends during 2020.
Syed Habib, General Manager, Danube Homes, said: “Retail is ushering in the next wave of customer engagement and we believe that delivering consistent omnichannel campaigns is the secret sauce for any successful engagement and retention strategy. With Netcore, we aim to understand the user journey, find ways to drive engagement and identify opportunities to cross-sell and upsell. We hope to astronomically scale our online user growth and retention.”
Abithab Bhaskar, CEO, International Business, Netcore Solutions, said: “Omnichannel retail comes with a set of unique challenges stemming from natural data silos and this is a complex challenge to solve, given the scale at which these brands operate. Our expertise with similar challenges in the industry positions us to be the best-suited platform and team to not just navigate those challenges, rather use them as a lever to expedite a comprehensive customer engagement strategy.”
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