Study: 78% of Oman brands changed customer experiences due to the pandemic

Global digital experience management software Sitecore, has announced that 78% of Oman’s IT decision-makers have had to fundamentally change their customer experiences in response to the pandemic.

The research, conducted by YouGov MENA, surveyed more than 650 IT decision-makers across 12 countries in the Gulf Cooperation Council, the Levant and Egypt.

In response to changing customer demands, 89% of Oman’s IT decision-makers, said their brands created a deeper connection with their customers over the past year.

The pandemic has also accelerated organisations’ Digital Transformation roadmaps. Among respondents, 67% in Oman, said their brands had advanced their marketing technology stack more in the last year than in the previous three years before 2020. Thanks to these new technological capabilities, 100% of Oman’s respondents, said they experimented with a number of new marketing approaches during the pandemic.

“With 78% of Oman’s brands changing their customer experience in response to the pandemic, regional brands understand that they need to prioritize digital experiences, especially for Millennials and Generation Z customers,” said Mohammed Alkhotani, Area Vice President – Middle East and Africa, Sitecore. “Leading Middle East brands, such as Mashreq Bank, emphasise the need to put technology firmly at the centre of their business to consistently create personalised experiences.”