While the remote and hybrid working environments over the past year have seen strong success, the in-person aspect of GITEX Technology Week 2021 gives Sitecore the opportunity to get closer to its customers and partners, have more in-depth conversations and demonstrations, and network with our peers.
The company said it’s at GITEX to showcase a wide range of marketing technology solutions, especially the Sitecore Experience Platform and the Sitecore AI solutions, which can enable Digital Transformation, personalisation at scale, campaign orchestration, integrated data, and agile content marketing.
Mohammed Alkhotani, Area Vice President – Middle East and Africa, Sitecore, said Sitecore’s demos will be aligned with three key industry verticals: banking, financial services and insurance (BFSI), government and public sector, and travel and hospitality. “In the UAE and MENA, Sitecore is continuing to grow the business as strategic global markets and innovation leaders. We are expanding our customer base, our channel partner ecosystem and continuing to launch new research to support market needs.”
Alkhotani explained that GITEX remains one of the largest and most important technology events for driving new business in the UAE, Middle East and North Africa (MENA). “Despite the challenges of the pandemic, the UAE business sector has remained robust, and has led technology adoption,” he said.
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