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stc selects Ericsson to accelerate open digital architecture transformation

stc selects Ericsson to accelerate open digital architecture transformation

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stc has selected Ericsson’s Catalogue and Order Management solutions for open digital architecture (ODA) transformation to replace the customer order management capabilities of existing customer relationship management (CRM) and order management system. This falls in line with stc’s efforts to accelerate Digital Transformation and build a resilient TM Forum aligned ODA across its network.

Yazeed Alfaris, Applications VP, stc, said: “stc is a world-class digital leader providing innovative services and platforms to our customers and enabling Digital Transformation of the MENA region. A centralised catalogue and order management system becomes fundamental as we look towards transforming our IT and offering innovative services centred around 5G and IoT. Our collaboration with Ericsson will not only help us drive new revenue streams whilst keeping ongoing costs in check but will also help us enhance our digital infrastructure and accelerate our digital transformation journey.”

Through the partnership, stc will be able to launch new digital services across multiple domains, networks, edges and partners in superior time-to-market, track customer order activities coherently across all journeys, digitalise user and consumer experiences.

Mathias Johansson, Vice President and Head, Customer Unit Saudi Arabia and Egypt, Ericsson Middle East and Africa, said: “Our strong suite of BSS solutions is tailored to help communication service providers address their customer stc address customer experience challenges and delays across multiple touchpoints often brought about by legacy systems. With our catalogue and order management solutions that ensure smoother integration and faster transfers of data between current legacy systems, we are confident our collaboration will help stc obtain a customer-centric experience across omnichannel customer touchpoints and front-end systems.”

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