GITEX 2023 Preview: Ericsson
Fida Kibbi, Vice President and Head of Marketing, Communications, Sustainability and Corporate Responsibility, Ericsson Middle East and Africa

GITEX 2023 Preview: Ericsson

Ericsson continues to explore the transformative power of technology in businesses, societies, and industries by showcasing 5G as a platform for innovation in the UAE. This is in line with our ‘Imagine Possible’ vision, which is at the core of our commitment to pushing the boundaries of technology and connectivity for a sustainable future.

At GITEX, we will discuss how high-performing 5G networks can empower a net zero future, transform consumer experiences, and create efficiencies for enterprises. We will be inspired by thought leaders from the 5G and technology ecosystem. Guests will also have the unique opportunity to interact with Ericsson’s team of experts at our booth, and our various demonstrations will illustrate how 5G continues to transform communications, gaming, and other industries.

We are showcasing solutions that highlight the advantages of 5G Network Slicing for consumers and demonstrating how communication service providers can use it to enhance customer experience. Our aim is to provide clear examples that illustrate how consumers can benefit from network slicing.

Additionally, we plan to present a practical use case where customers can have a dedicated network slice tailored to their specific needs, especially for high-quality, low-latency connectivity.

We are deeply committed to sustainability. Our solutions emphasize the essential role of connectivity in creating a more inclusive and sustainable world. We will also showcase how our solutions are helping bridge the digital divide, creating opportunities, and contributing to a brighter global future.

We are eagerly anticipating engagement with our partners, including communication service providers and various governmental entities in the UAE and the wider region. Furthermore, we are forging partnerships within the local ecosystem to collaborate on numerous initiatives.

Our President and Vice President for the Middle East and Africa will both be on-site, actively engaging and sharing valuable insights. Their presence underscores our dedication to this region and our commitment to fostering meaningful connections.

Throughout the event, we have an exciting line-up of daily sessions led by our seasoned technology experts. These sessions will delve into a diverse array of topics, offering in-depth knowledge and practical solutions that address the evolving needs of our audience.

We are here to collaborate, share ideas, and work together towards a brighter technological future. Stay tuned for updates and exciting discussions!

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