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Case Studies

eXtra witnesses 33% increase in purchases through localised user engagement campaigns

Saudi Arabia’s fastest-growing retail brand eXtra, offers a range of leading international consumer electronics brands and stocks. Its extensive product range includes TVs, audio systems, computers, mobile phones and IT communications, cameras, home appliances and personal care products. Recently, the Saudi-based retailer implemented the WebEngage Retention Operating System to grow purchases using localised user and […]


Rotana Hotels & Resorts standardizes on Aruba to deliver high-speed connectivity

Rotana Hotels & Resorts standardizes on Aruba technology to deliver high-speed connectivity and as a platform for innovation and digital services. Aruba, a Hewlett Packard Enterprise company, has announced that Rotana Hotels & Resorts has deployed the vendor’s Wi-Fi technology to deliver high-speed and uninterrupted connectivity for guests, staff and business applications, while creating a […]


Bank Sohar enhances customer centricity with insight-driven banking

As Oman’s economy experiences sustained growth and the non-petroleum sector emerges as an important economic force, Bank Sohar has positioned itself as a ‘one stop financial super-mall’. Bank Sohar is one of the fastest growing commercial banks in the Sultanate of Oman. Recently, the bank embarked on a journey to transform its information technology (IT) […]


Cutting-edge cybersecurity protects the mobile workforce

Kuwait Integrated Petroleum Industries Company (KIPIC) is responsible for managing refining, liquefied natural gas and petrochemicals activities. KIPIC is a critical national infrastructure organisation, which makes cybersecurity a high priority. Here, Husain Al-Maghrabi, Head of Cyber Security at KIPIC, discusses the successful implementation of Lookout Mobile Endpoint Security to protect 1,600 devices and reveals how […]


Qatar Airways moves financial planning to Oracle Cloud

Oracle has announced that Qatar Airways has implemented Oracle Fusion Cloud Enterprise Performance Management (EPM) as the airline transitions through the pandemic and embarks on a major global expansion. With Oracle Cloud EPM, Qatar Airways financial teams have gained the transparency and flexibility needed for more accurate planning, budgeting and forecasting. The improved processes are […]


Kuwait Gulf Oil Company implements Oracle Cloud applications to drive business growth

Kuwait Gulf Oil Company is the first Oil and Gas Company in Kuwait to implement Oracle Fusion Cloud Applications. The implementation has seen more than 60 core business processes automated to enhance efficiency, drive business continuity and enable seamless remote working. Ahmad A. Safar, Team Leader, Information Technology, Kuwait Gulf Oil Company, explains why it […]


Driving digital technology transformation

Looking to transition to an asset-light business model, Ooredoo Group has been applying digital technologies internally to fulfil more agile ways of working and rolling out new customer solutions and 5G technology. Nigel Byrne, Chief Technology Information Officer, Ooredoo Group, outlines the group’s focus and how the company is using the power of digital technology […]


Siemens Mobility signs historic contract for turnkey rail system in Egypt worth US$3 billion

Siemens Mobility to provide high-speed and regional trains, locomotives, rail infrastructure and related services. The first ever high-speed and electrified main rail line in Egypt will be 660 kilometres of modern, safe and integrated rail system to link the Red and Mediterranean Sea for people and goods. Siemens Mobility has announced that it has signed […]


DP World launches CARGOES Logistics

DP World, a provider of smart supply chain solutions, has announced the launch of its new digital logistics platform, CARGOES Logistics. The platform provides customers with a single-window solution enabling seamless, safe, secure and efficient movement of their cargo. With CARGOES Logistics, customers can choose from multimodal logistics options, ship freight by sea, road and […]


Al Ghurair selects Aruba to create a platform for Digital Transformation

Aruba, a Hewlett Packard Enterprise company, has announced that UAE-based Al Ghurair Investment has implemented networking technology from the vendor that delivers resilient, future-ready infrastructure to accelerate Digital Transformation. The technology provides a scalable secure network template for consistent deployment and user experience, enables consistent wireless-first workplace with bandwidth to support critical business applications, cuts […]


UAE’s Emarat transforms connectivity experiences for customers and staff with Aruba’s WAN edge technologies

Aruba, a Hewlett Packard Enterprise company, has announced that UAE fuel service-station operator Emarat is set to optimise its wireless, wired and WAN infrastructure with Aruba technology and introduce automated, cloud-native Edge Computing for an all-round enhanced user experience. Emarat has been serving customers across the UAE for four decades with a focus on delivering […]


KSA’s AutoWorld goes live with Infor CloudSuite equipment

Cloud solutions vendor Infor, has announced that Al-Jazira Equipment Co Ltd, (commercially known as AutoWorld), and part of SEDCO Holding, a pioneer in auto leasing in the Kingdom of Saudi Arabia, has completed its deployment of Infor CloudSuite Equipment and Infor People Solutions to help spearhead its Digital Transformation supported by Infor Consulting Services and […]