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Hy-Vee enhances digital retail capabilities with Google Cloud

Hy-Vee enhances digital retail capabilities with Google Cloud

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Hy-Vee, a leading supermarket chain with more than 250 US stores, has signed a multi-year partnership with Google Cloud to drive innovation for its customers – both in store and online.

The company, headquartered in Iowa, is utilizing a suite of services powered by Google Cloud to make online shopping easier for customers who use its Hy-Vee Aisles Online services, to integrate Hy-Vee’s virtual dietitian services, and to enable customers to schedule vaccinations online including the COVID-19 vaccine.

While Hy-Vee has worked to stay at the forefront of digital shopping trends, the COVID-19 pandemic affected grocery shopping in many ways, causing more consumers to shop online and create higher demand in its virtual shopping space. Utilizing Google Cloud’s solutions, localized information and features will make it easier for customers to complete their grocery shopping online and allow Hy-Vee to provide more personalized service, easier ordering, pickup and delivery, and predictive shopping carts.

“The pandemic accelerated many digital initiatives for Hy-Vee as consumers shifted the way they shopped at our stores,” said Aaron Wiese, President, Digital Growth and Co-Chief Operating Officer at Hy-Vee. “Google Cloud is helping us provide a unique and more personalized experience as we work to integrate all our digital platforms and look to further simplify the customer’s interaction with our services – whether that be in our aisles in person or online.”  

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