Online marketplace StockX has launched an immersive shopping app for Apple Vision Pro.
The experience features an immersive sneaker showcase with 3D models of top releases, a rich product browse and discovery experience, live and actionable market data – and a ‘shop the look’ feature that allows users to browse user-generated content from customers around the world in a 4K display.
Detroit-based StockX specializes in buying, selling and discovering the world’s most sought-after sneakers, apparel, accessories, collectibles and electronics.
The new app, designed for Apple Vision Pro, further encourages users to dive into the world of current culture with an entirely new shopping experience.
The StockX app designed for Apple Vision Pro brings shopping to life with 3D models of top sneaker releases that appear on shelves in the home environment.
Would be buyers can interact with products in a hyper-realistic manner, examining the craftsmanship and detail of each item as if it were right in front of them.
“Nothing replaces the feeling of picking a sneaker off the shelf and holding it in your hands – but this new experience comes very close,” said Greg Schwartz, StockX President and Chief Operating Officer.
“Innovation is at the heart of everything we do at StockX. We were the first to introduce stock market mechanics to the resale space and we’re proud to be one of the first marketplaces to launch a spatial app for Apple Vision Pro.
“It’s everything you know and love about StockX, but in an entirely new dimension.”
The app was designed entirely in-house by a small group of StockX’s product designers and engineers.
The team – assembled in December 2023 – jumped in head-first to create a first-of-its-kind spatial app for StockX’s user base, which is comprised mostly of millennial and Gen Z customers.
In addition to all the standard benefits StockX customers enjoy when shopping on the platform – including 360-degree photography, seamless shopping, and expert-verified products – it introduces features designed to take full advantage of Apple Vision Pro’s spatial computing capabilities, including:
- Immersive sneaker showcase: Bringing shopping to life with 3D models of top sneaker releases that appear on shelves in the home environment.
- Rich product discovery: Browsing StockX’s full product catalog with eye tracking and hand gestures, viewing products in ‘stunning’ detail.
- Interactive market data: Engaging with live, rich market data and interacting with visual graphs and detailed sales information for real-time insights allowing for informed buying decisions.
“In addition to being one of the first resale marketplaces to bring spatial shopping to market, the StockX experience offers a unique balance between immersive features and our core competencies,” said Drew Moore, Senior Director of Product Design, StockX.
“We’re incredibly proud of how this first iteration came together, and we’re already looking forward to rolling out the next phase of features and updates.”
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