Simr ushers in SimOps to revolutionize product development

Simr ushers in SimOps to revolutionize product development

Some $20m in Series A funding from BMW i Ventures, Uncorrelated Ventures and Earlybird Venture Capital will be used to bring simulation best practices from the world’s top companies to design engineers everywhere.

Simr, formerly UberCloud, has unveiled Simulation Operations Automation (SimOps), making best practices in computer simulations implemented by the majority of the design engineers at three of the ‘Magnificent Seven’ companies available to design engineers everywhere.

The company also announced that it has secured $20m in Series A funding led by Uncorrelated Ventures – with investments from BMW i Ventures and Earlybird Venture Capital.

Simr, which gives engineers a single platform for using any compute resources with any leading simulation tool, is revolutionizing how engineers design, verify and test products by automating sophisticated simulations in the cloud.

It does so while eliminating the need to specify, procure, implement, and manage complex High-Performance Computing (HPC) environments.

The platform enables the implementation of SimOps best practices, boosting innovation and productivity among design engineers while enabling IT and operational control.

The company is closely partnered with leading simulation platform providers, including Ansys, Siemens and Dassault Systèmes.

“In today’s market, leading products are complex and increasingly require system-level, multiphysics simulation,” said Wim Slagter, Director of Partner Programs, Ansys.

“This approach calls for robust simulation automation tools as part of our customers’ product design and simulation environments. For more than 10 years, Simr (formerly UberCloud) has critically provided our enterprise customers with these tools using the latest HPC cloud resources, ensuring they stay on the cutting edge of innovation.”

Steven M. Levine, Senior Director, Virtual Human Modeling, Dassault Systèmes and Executive Director, Living Heart Project, said: “Simr’s approach has given it valuable insights into the challenges faced by engineers and IT teams in managing cloud simulation environments and the untapped potential for enhancing the use of cloud resources in engineering simulations.

“The complexity of the HPC Cloud market can be a challenge for many, so a clear, streamlined approach like SimOps could truly be a game-changer for many.”

With the close of the new funding, Salil Deshpande, General Partner at Uncorrelated Ventures, and Baris Guzel, Partner at BMW i Ventures, join Ali Kutay, CEO and Chairman of Striim and Roland Manger, Co-founder and Partner at Earlybird Venture Capital, on the Simr board of directors.

“SimOps has the potential to revolutionize how companies design complex, breakthrough products by letting teams iterate and test their ideas in the time they were previously forced to waste waiting for simulations to be completed,” said Guzel. “SimOps gives engineering teams the power to explore more options faster and at lower cost. As manufacturing continues to evolve towards more digital and simulation-driven development processes, Simr is well-positioned to play a pivotal role in this transformation.”

Deshpande said: “SimOps changes the way groundbreaking ideas become real products.

“The knowledge and best practices of the world’s largest and most innovative manufacturers become available to companies of all sizes. I’m excited to accelerate this process through an investment in Simr.”

By enabling some of the world’s most innovative and successful manufacturing companies, including three of the seven most successful tech companies, to test and verify their product designs, Simr has derived a deep understanding of best practices for operating and automating design simulation processes.

This set of practices is called Simulation Operations Automation, or, in short, SimOps. Engineers’ ability to innovate is a function of the speed, frequency and quality of simulations they can run.

SimOps makes engineers more productive by letting them focus their time and attention on design decisions instead of managing compute resources, which accelerates the timeline to design and test products.

The total time required for simulation is significantly reduced when configuring, deploying, scaling and running automation, which can be done by Simr in any public, private, or hybrid cloud.

SimOps is allowing companies to take advantage of greatly accelerated simulation quickly, securely and reliably in ways that place them at the top of their industries.

“One can’t develop products today without HPC modeling and simulation, and anything that makes running simulations easier is always greatly welcomed by designers, engineers, and researchers,” said industry analyst Earl Joseph, CEO, Hyperion Research and Executive Director of the HPC User Forum.

“Moving forward, the ability to run simulations more quickly with less complexity and friction, and without limitations on computing resources, will separate the highest-performing engineering teams and the top manufacturing companies from the rest.”

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