The SFO1 payment terminal’s eight-inch touchscreen merges payment functions with customer-facing marketing displays to transform the in-store experience.
Adyen, the global financial technology platform of choice for leading businesses, is partnering with urban juice bar and coffee concept JOE & THE JUICE to revolutionise its in-store payment experience with Adyen’s proprietary multimedia countertop SFO1 terminal.
For more than a decade, JOE & THE JUICE has relied on Adyen to streamline payment operations and drive efficiency across its expanding international footprint. As the brand accelerates its growth in the US market, particularly in cities such as New York, it is adopting Adyen’s latest technology to enrich the in-store customer experience.
The deployment of Adyen’s SFO1 terminals represents a significant step, combining frictionless payments with integrated brand engagement and loyalty programmes directly at the point of sale. Each transaction becomes a chance for interaction, using real-time data and feedback to strengthen brand identity and foster deeper customer connections.
As part of its US growth strategy, JOE & THE JUICE is using the terminals not only to simplify checkout but also to gather insights that shape marketing approaches and refine store experiences. This customer intelligence helps build loyalty in an increasingly competitive food and beverage sector.
“Adyen has been a trusted partner and leveraging their financial technology to expand internationally was an easy decision,” said Nicolai Schnack, Chief Technology Officer at JOE & THE JUICE. “Adyen’s new SFO1 terminal allows us to adapt to various market environments, enhancing our in-store experience to match the retail environment. It enables us to meet customers where they are, fostering a global connection to the brand.”
The SFO1 also underpins JOE & THE JUICE’s digital strategy, enabling pre-ordering through the brand’s app, delivering personalised loyalty rewards and integrating marketing content directly at checkout. This reflects growing consumer demand for tailored retail experiences in both US and European markets.
“The way customers interact at checkout varies between US and European audiences across contactless payments and credit usage, for example, and we’re excited to help support JOE & THE JUICE cater to local consumer preferences,” said Roelant Prins, Chief Commercial Officer at Adyen. “The SFO1 terminal makes it easier to reward and learn from customers in real-time. It’s a great example of how the point of sale can become a point of connection.”
