Commonwealth Bank (CBA), based in Sydney, has outlined its strategy and investments to reimagine products and services and build the best digital banking experiences.
Matt Comyn, the bank’s CEO, said the shift to digital banking is accelerating and the CBA was investing to remain at the forefront of innovation.
“We aim to be the most trusted partner at the centre of our customers’ financial lives by saving them money, giving them more control over their finances, and by making banking simpler and easier,” he said.
“We are integrating new services into our platform to customise and personalise the digital experience in ways that will increase engagement and bring greater value to our customers.
“It’s about moving beyond customer service and delivering more rewarding experiences and better outcomes that will build a deeper, more trusted relationship with our customers.”
CBA announced strategic partnerships with disruptive businesses to further differentiate its banking proposition.
CBA also launched a pilot under the new Consumer Data Right (CDR), becoming the first major Australian bank to allow customers to view account balances from other eligible financial institutions directly in the CommBank app.Click below to share this article