Tech giants collaborate to drive productivity and growth with generative AI.
IBM Consulting and Salesforce are working with shared clients to help accelerate business transformations with generative AI.
The collaboration means clients can now access:
- Driving adoption of AI technology
IBM Consulting will use its industry expertise and innovative delivery models, including its IBM Garage methodology, an operating model for business transformation, to guide clients through the adoption and deployment of Salesforce AI technologies to drive efficient integration across Salesforce’s AI technologies – including Einstein, Sales Cloud, Service Cloud, Marketing Cloud and Slack.
- Integrating data and insights
In addition to helping clients deploy Salesforce’s generative AI tools, IBM Consulting can complement those solutions with IBM watsonx to reveal data locked in backend systems.
Accelerating value through delivery
- Through IBM Consulting Managed Services for Salesforce, shared clients will have access to a suite of AI experience and implementation accelerators. This delivery and management model is designed to help customers deploy, scale and enhance Salesforce.
“We see how the need to increase employee productivity while simultaneously elevating the customer experience with speed, personalization and convenience has surged exponentially,” said Matt Candy, Global Managing Partner, Generative AI, IBM Consulting. “Through our collaboration with Salesforce, we can help empower enterprise clients to scale and accelerate the adoption of generative AI that will support them to meet their business needs.”
IBM Consulting also works closely with a diverse AI partner ecosystem through an open and collaborative approach to plan, build, implement and operate generative AI solutions that embrace multiple models on multiple clouds from industry leaders.
This open ecosystem approach helps clients define the right models and the right architecture to help deliver their desired outcomes.
IBM leveraged generative AI through Salesforce, Slack and IBM watsonx for its own transformation journey to create a 360-degree customer experience.
IBM’s client service and sales organizations can have a holistic view into the client journey. Teams all over the world collaborate and work together in one platform.
IBM used Salesforce’s open API architecture to infuse IBM Watson Assistant into Salesforce Customer 360.
“Companies are embarking on a transformative journey fuelled by generative AI. Salesforce partners like IBM Consulting play an important role in helping businesses use Salesforce’s AI, data and CRM technologies to connect with their customers on a new level,” said Steve Corfield, EVP and General Manager, Global Alliances and Channels, Salesforce. “Bringing Salesforce and IBM innovations together will help transform the way companies deliver personalized, engaging experiences.”
Earlier this year, IBM Consulting announced its Center of Excellence for Generative AI, which has more than 1,000 consultants with specialized generative AI expertise ready to help accelerate its clients’ business transformations with enterprise-grade AI.
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