Innovation allows marketing teams to connect with their audiences in real time.
Marketing automation and data analytics leader M3 Hub has launched the n3 Hub CDP Orchestrator – designed to extend the capabilities of the company’s industry-leading Customer Data Platform (CDP).
Orchestrator is pitched as ensuring ‘the right data is activated in the right communication channels at the right time.’
Sara Brown, Australian Business Manager, n3Hub, said: “Sitting on top of a company’s existing martech stack, n3 Hub CDP Orchestrator allows marketing teams to connect with their audiences in real time and enhances it without the need for extensive technical changes.
Effectively, n3 Hub’s CDP centralises an organisation’s marketing data in a single place where it can be segmented into campaign-specific audiences and shared with experience platforms as required – ensuring audiences get the right message across different platforms such as Facebook, Google, email, websites, mobile, apps, print and SMS services.
Orchestrator is also pitched as providing businesses with ‘unparalleled’ visibility into all their marketing activities, delivering a single customer view (SCV) enabling marketing teams to easily track and understand the impact of campaigns and make informed decisions about future strategies.
Teams also have the freedom to easily modify and update marketing automation and communications across all channels, negating the need to switch between multiple channels.
“Orchestrator also enables faster deployment of marketing automation and flows,” said Brown. “With more than 50 ready-to-use commands and a user-friendly interface, they can be deployed up to 50% faster than was previously possible.”
Orchestrator also has the advantage of dedicated support teams based in Australia and New Zealand.
Multiple use cases
Marketing teams can put n3 Hub Orchestrator is intended to allow marketing teams to work in a variety of innovative ways to deliver significant business benefits:
- Real-time communication: Teams can trigger real-time messaging based on predetermined events, behaviours, or schedules. This will Drive improved conversions through the timely delivery of personalised materials.
- Audience orchestration: Using Orchestrator, marketing teams can create complex journeys and experiences that elevate customer interaction.
- Cross-platform content management: Teams can streamline and unify content management across multiple marketing and experience platforms. They can also maintain consistency and comply with regulations by pushing updates in real time.
- Consolidated campaign reports: Orchestrator also allows the creation of comprehensive customer profiles through the consolidation of all communications and interactions. This ensures campaign reports are accurate and can be used to identify future opportunities.
“With Orchestrator in place, businesses will be best placed to maximise the effectiveness of their marketing campaigns and create an enjoyable and rewarding experience for their customers,” said Brown. “By extending the power and capability of n3Hub CDP, Orchestrator will quickly become a valued addition to the marketing portfolio.”
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