Disney, Netflix and Warner Brothers amongst a selection of production companies to benefit from moving multi-terabytes of camera files to post-production teams across high-speed networks.
Spurred on by government rebate schemes, Australia’s popularity as a location for long-form film productions is rising.
The Rebel Fleet, a dedicated workflow provider in film and digital production, has selected Equinix to deploy in its International Business Exchange (IBX) data center in Sydney.
The company also uses Platform Equinix to get instant on-demand access to high-bandwidth low-latency fibre, security and colocation, as well as Equinix Fabric to dynamically connect to digital ecosystems, such as all the major Cloud Service Providers.
Michael Urban, CEO, The Rebel Fleet, said: “Partnering with Equinix has given The Rebel Fleet an efficient and effective future-proof digital infrastructure platform that we can both innovate and expand on as our business grows in Australasia and beyond.
“Due to the nature of our work, we are often moving content to and from many different locations, so the ability to rapidly access good quality bandwidth connectivity is essential to our success.
“On any given day we can be moving multiple media files and Equinix ensures we get that footage securely and quickly to the places it needs to go.
“Importantly, the ability to spin up infrastructure as we need will be a real game-changer for us as we extend our work across Australia.”
The Australian Bureau of Statistic’s Film, Television and Digital Games Survey reported an employment of approximately 55,000 people and a contribution of over $6 billion in value-added to the country’s economy in the financial year 2021-22.
The same report confirmed that the film and video production industry accounts for almost half (48.7%) of those employed.
Capitalising on this increased demand for high quality digital filmmaking services, The Rebel Fleet provides efficient, customised workflows and skilled crews to suit a film producer’s locations, budget, technical parameters and creative ambitions.
Working with Netflix, Disney, Warner Brothers, Endeavour Content, Blumhouse, Amazon and others, The Rebel Fleet is required to move multi-terabytes of large camera files from a shoot location to its specialist post-production services, which can be located around the world and at its studio in Auckland, New Zealand.
With an increasing number of film productions leveraging rebate schemes to shoot in Australia, Equinix has empowered The Rebel Fleet to enhance the efficiency of its workflow operations and cost effectively transfer large data files from on-location shoots to its specialist post-production teams in visual effects (VFX), digital imaging and editorial studios as quickly as possible.
This has enabled post-production teams to collaborate effectively and efficiently, regardless of their geographical locations.
This includes the creation of detailed documentation for imaging specifications and metadata capture, ensuring all valuable data easily travels from on-set into post-production.
Guy Danskine, Managing Director, Equinix Australia, said: “Technology in film production is constantly evolving and like many other industries, access to the very best digital infrastructure is essential to supporting innovation and moving extremely large datasets from one location to another.
“A key factor to Rebel Fleet’s ongoing success is its ability to access dependable and secure connectivity to get its camera files to its post- production teams as quickly and as cost effectively as possible, regardless of their geographical location.
“We’re delighted that The Rebel Fleet has chosen Equinix as its digital infrastructure provider which helps them deliver their comprehensive film services to production houses that continue to choose Australia as the preferred location for their shoots.”
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