Vudoo has appointed former Google senior executive Billy Kinchin as Chief Product Officer.
Kinchin spent more than 15 years at Google, where he held a number of strategic engineering and product roles across the UK and APAC regions.
Prior to Vudoo, he served as the head of APAC at Oovvuu, a publishing technology scale-up.
“Billy’s extensive product experience, strategic mindset and passion for technology will make him an invaluable asset to our company,” said Vudoo CEO Nick Morgan.
“His expertise is perfectly aligned with Vudoo’s mission to help clients benefit from the new paradigm shift in advertising and e-commerce towards off platform ‘retail everywhere’ shopping experiences driven by the likes of TikTok and Amazon Anywhere.”
Kinchin said: “Vudoo is shaping a new content commerce category with its unique technology which takes advertising and elevates it to harness the power of ecommerce.
“I’m looking forward to helping the industry extract more value from video so advertisers, publishers and consumers can get the full benefit of these next-generation e-commerce experiences.”
Vudoo has established partnerships with publishers including News Corp, Are Media and New Zealand Media and Entertainment (NZME).
Other Vudoo clients include Forever New, S&P Global and Kohler, with the company facilitating executions in campaigns across global brands such as Hilton, Samsung, Moët & Chandon, Burberry, Dyson, Lexus, Hotel Clicquot and Sunday Riley.
In 2023, Vudoo expanded its operations to North America and opened an office in London.
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