Singapore-based Navan AI has commercially launched its FashionTech platform niia.ai after a successful months-long trial run with a selection of fashion brands in Singapore and India.
Using gen AI, niia.ai delivers significant time and cost savings to apparel designers, while complementing their creativity and enabling them to explore and experiment with various options.
A typical 10-step process from ideation to market that can take weeks can now be executed in half the number of steps, in a matter of hours.
With niia.ai, designers will be able to create design variations or entirely new designs by simply describing their ideas.
The visualization feature lets them get a 360-degree view of the product, try out the design on AI-generated fashion models and generate photoshoot-quality images.
“No longer do designers have to feel constrained by time and money to see their design ideas take shape,” said Santosh Rout, Founder and CEO, Navan AI.
“With our low-cost SaaS-model pricing, niia.ai is transformative and democratizes apparel design, empowering fashion designers to give flight to their creativity with speed, efficiency and cost-effectiveness.”
“A couple of years ago, the Singapore Fashion Council had envisioned Singapore as a hub for the Asian fashion industry. The emphasis was on technological innovation and sustainability, thereby differentiating itself from other cities renowned as fashion centers.
“I am optimistic and confident that niia.ai can play an important role in placing Singapore on the global fashion design map.”
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