Intelligent CIO Logo
Banking & Finance

Smart banking = happy customer

Consumers in South Africa prefer a digital-first approach to resolving their basic banking issues, only talking to a human being if they have to, according to a new survey from Avaya. Out of nine countries surveyed, South Africans were the most likely to say they preferred to use a mobile banking app to access their banking services – and they are also most likely to lodge a formal complaint about bad customer service.