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Middle East and Africa TV market to reach over $15 billion by 2021

Middle East and Africa TV market to reach over $15 billion by 2021

The TV market outlook for Africa and the Middle East, published by IDATE Digiworld, has forecast that the television market in Africa and the Middle East is set to grow by 30% from 2016 to 2021. This is an increase of almost US$3.5 billion, making the MEA region one of the fastest growing global markets.

According to the IDATE Digiworld report, a fast-growing young population and a promising economic outlook are both cited as contributing factors for the growth.

Key players within the cable and satellite industry are eager to showcase their latest products and solutions during the 24th edition of CABSAT, taking place between 14-16 January at the Dubai World Trade Centre (DWTC).

The Content Congress – the Middle East and Africa’s leading broadcast conference – and the co-located SATEXPO – delivering all satellite communication solutions and technologies to the MENA region – will both return as prominent features at the show this year, delivering high-level sessions streamlined into three tracks: technical, strategic and creative.

Trixie LohMirmand, Senior Vice President, Events and Exhibitions Management, DWTC, said: “The cable and satellite industry has experienced a multitude of changes and challenges brought on by the dawn of a technology-driven society.

“Between competition from new industry players offering over the top services and video on demand content, to the adoption and integration of these services by existing and established organisations, companies have been forced to make changes in order to stay relevant in the industry.”

More than 40 speakers are set to share their insights during the Content Congress, representing industry heavyweights such as Facebook, BBC, iflix, WWE, UTURN, Cartoon Network Studios Arabia, Rotana Media Group, Viacom International Media Networks’ (VIMN), Turner Broadcasting, Cote Ouest, Cairo News Company, Discovery Networks and FremantleMedia.

Similarly, SATEXPO’s line-up will include high-level speakers across broadcast, telecoms, aviation and maritime sectors with the keynote being delivered by HE Dr Eng Mohammed Nasser Al Ahbabi, Director General of the UAE Space Agency.

Additionally, the exhibition floor will offer opportunities for industry professionals to test, use and experience the latest equipment in the broadcast, satellite communication, content delivery and electronic media industries, as well as explore the latest industry-tailored features lead by top experts in their sectors.

LohMirmand said: “The newly set up IP Theatre will deliver a non-stop series of presentations covering a range of topics focused on real time IP production and intra-facility distribution. These sessions are catered for those who are working in IP as well as though who are considering entering the industry for the first time.”

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