Panasonic Avionics Corporation (Panasonic) and Turkish Airlines have announced a major commitment for in-flight entertainment and connectivity (IFEC) solutions to be line-fit installed on 50 wide-bodied aircraft the airline has on order and with options for a further 10.
Panasonic’s X-Series IFEC system, along with its Rivet advertising solution and a suite of connectivity services including in-flight Wi-Fi, mobile phone use and global live television, will be fitted on 25 Boeing 787-9s and 25 Airbus A350-900s, with the first aircraft due to be delivered to Turkish Airlines in June 2019.
This system will further enhance Turkish Airlines’ passenger experience with a personalised home theatre experience that includes HD screens for each passenger, audio and video entertainment on demand, capacitive multi-touch screens, in-flight shopping and hospitality features, route-based in-flight entertainment, passenger survey functions and USB charging facilities.
Hideo Nakano, Chief Executive Officer of Panasonic Avionics Corporation, said: “Turkish Airlines has been a highly valued customer for many years and we are very honoured to be working with them on this long term partnership.”
“We believe that our in-flight entertainment and connectivity solutions for Turkish Airlines’ future wide-body fleet will enhance passenger engagement and loyalty, and deliver greater revenue and brand value.”
M. İlker Aycı, Chairman of the Board and the Executive Committee of Turkish Airlines, added: “Each innovation that we steadily add to our diversified services offered for our esteemed passengers means great pride for us. We’re proud to launch another great comfort that will add a new dimension to our unparalleled flight experience. The introduction of innovative in-flight entertainment and connectivity (IFEC) solutions stands for a substantial part of Turkish Airlines’ continued commitment to improve the passenger experience to an utterly different level.”
The system will include Panasonic’s unique Passenger Data Integration (PDI) service, which will allow Turkish Airlines to add higher levels of personalisation to its in-flight experience. PDI will also enable Turkish Airlines to seamlessly recognise the travel preferences of their guests and recommend content, services and amenities specifically that will enhance their experience both in flight and in their destination city.
PDI will leverage a custom-designed Companion App that will enable passengers to securely pair their mobile device to the IFE system and personalise and enhance their entertainment experience through capabilities that include custom playlists and a ‘second screen’ environment.
Rivet Media, which combines one of the aviation industry’s most advanced in-flight marketing platform with a dedicated sales and service team, will deliver all the key advertising services needed by Turkish Airlines, their external partners and paying advertisers.
Rivet technology enables airlines to target by seat class, route, device, language and passenger data. This can allow Turkish Airlines to optimise promotions for a wide range of optional services, partnerships, loyalty programmes and paid advertising all within a comprehensive passenger experience. The platform delivers video, native display and sponsorship options for high-impact, fraud-free marketing with best-in-class targeting and results.
Turkish Airlines’ aircraft also will be fitted with Panasonic’s new satellite modem which offers bandwidth up to twenty-times greater than previously available, enabling a host of next generation in-flight connectivity benefits from high-quality live television programming to fast Internet, video streaming, in-flight mobile phone service and greater bandwidth for crew applications.
The new modem and connectivity solutions are an integral part of Panasonic’s third generation network, which uses advanced satellites to cover all high air traffic areas across the globe with high throughput and extreme throughput spot beams and wide overlay beams that support Panasonic’s global television service.
This global, high bandwidth connectivity will enable Turkish Airlines’ passengers to stay continually connected throughout long-haul flights across all parts of its global network.