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Wirecard gains Italian footwear brand as new customer for Alipay

Wirecard gains Italian footwear brand as new customer for Alipay

Wirecard, an international innovation leader in the field of digital financial technology, gains the luxury footwear brand, Giuseppe Zanotti, as a new customer for Alipay payments. The cooperation enables Giuseppe Zanotti to offer China’s favourite mobile payment method in Spain, France and the UK. Wirecard provides Giuseppe Zanotti with the Wirecard ePOS App for the acceptance of common international payment methods on mobile devices. The solution offers retailers a digital payment ecosystem with global payment options and value-added services.

Chinese customers will be a driving force in the increase of luxury spending: By 2025, around 7.6 million Chinese households will represent a total of 132 billion Euros in global luxury sales. Giving Chinese tourists the opportunity to take advantage of their favourite payment app is a tremendous sales opportunity for local merchants in Europe. Retailers who have introduced Alipay via Wirecard have increased their turnover with Chinese customers by more than 350% in one year in some cases. During ‘Golden Week’, one of the most important travel times in China, some retailers were able to double their turnover with Alipay on a monthly basis.

Marion Laewe, Vice President Sales Consumer Goods at Wirecard, commented: “It is obviously beneficial for European retailers to offer Chinese customers their trusted payment method, because through this they are willing to spend higher amounts abroad. We are now delighted to support Giuseppe Zanotti in strengthening its customer relationship with visitors from the Far East and to profit from Alipay’s digital marketing platform.”

Li Wang, Head of Alipay EMEA, said: “We are excited to partner with Giuseppe Zanotti through Wirecard. Renowned luxury European brands are at the top of Chinese visitors’ wish list. We will continue working together to bring a seamless payment and shopping experience to Chinese customers.”