Align Technology, a global medical device company engaged in the design, manufacture and marketing of the Invisalign system and iTero intraoral scanners and services for orthodontic and restorative dentistry, has announced the launch of the new digital treatment planning facility and education centre in Madrid, Spain. The new launch reflects the dynamic growth of Spain and Portugal (jointly known as Iberia) in the EMEA region and beyond. Iberia is the third largest Invisalign market worldwide (after North America and China), growing dynamically year on year.
The second of its kind in Europe and the fourth worldwide, the treatment planning facility in Madrid aims to increase the company’s commitment to Invisalign trained doctors in Spain and Portugal, and will play a key role in Align Technology’s strategy to be closer to its customers and support them in digital treatment planning. The new facility, which will also act as an education centre for doctors, will bring together current commercial teams representing Iberia and the new treatment planning team to provide Spanish and Portuguese doctors with first-hand support from the local staff. The new 3,500 square metre office will host 185 employees by the end of 2018 – a significant increase from the 10 employees employed in Spain since 2013.
“Since we launched our operations in the country 17 years ago, we have seen continuous growth and have played an important role in expanding Align’s operations in the EMEA region,” explained Juan Manuel Frade, Align Technology General Manager, Iberia. “The city of Madrid offers a vibrant ecosystem for innovative companies, while our new facilities support Align’s efforts to offer first-hand local support to Spanish and Portuguese dental professionals, helping them achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.”
The state-of-the-art facilities in Madrid will serve as commercial and operations site for the entire Iberia business. Align Technology, as a global medical company, works directly with doctors across both countries to provide them with the Invisalign system of clear aligners that doctors prescribe to their patients to straighten their teeth. The new facilities will provide Invisalign trained doctors with closer, more personalised support to ensure they in turn can offer improved services to their patients.
“Our newly opened facility in Madrid is an important step forward in bringing our technology closer to Invisalign doctors in a time of growing demand for clear aligner therapy from both consumers and doctors,” said Emory Wright, Senior Vice President, Global Operations. “This facility will allow us to directly support the orthodontists in Iberia in their effort to continue to achieve greater clinical outcomes in teeth straightening. The in-region expertise and localisation of services in strategic markets is necessary for us to be able to serve the growing needs of the doctors for local support.”
The treatment planning facility will be equipped with the latest technology, including Align Technology’s proprietary software which makes it possible to create a customised treatment for each patient. The new treatment planning facilities are part of the 100 million dollar global investment that the company expects to make this year, and will enable the Madrid site to offer some of the most innovative orthodontic solutions in the region.