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Insider sets anchor in Barcelona, strengthening expansion into Europe

Insider sets anchor in Barcelona, strengthening expansion into Europe

Insider, the world’s first integrated Growth Management Platform (GMP), has announced the opening of its new office in Barcelona, Spain. Insider’s successful new category, which hit the market following a recent Series B investment by Sequoia Capital, is an integrated platform backed by Artificial Intelligence (AI) and Machine Learning (ML) that helps leading global brands drive digital growth. Offering features that cover all stages of the sales funnel, from acquisition to activation, to retention and revenue, Growth Management Platform (GMP) relies on a unified data layer, that helps brands and customers come closer together, creating mindful personalisations across all digital channels, fostering customer loyalty and brand growth.

After consolidating a successful six-year experience in challenging and high-potential markets, such as Japan, South Korea, the APAC region and Europe, Insider solidifies its pioneering digital marketing technology with its new Spanish house, which will work closely with the company’s well-established London office. Insider’s predictive technology promises to shake up the European market, offering a number of in-house bred features that segment visitors according to their real-time and past behaviours; their predictive tools prevent brands from creating marketing waste with expensive and unfruitful ad usage, optimising Return on Ad Spend (ROAS), creating seamless and timely customer experiences that are already fuelling more than 400 brands worldwide.

“Growth Management Platform (GMP) is the result of successful partnerships we curated with brands from around the globe, such as Estée Lauder and 4F Espana, for example. Thanks to our localised and relentless regional teams, we were able to gather first-hand insights about the pains and challenges that businesses go through when providing omnichannel experiences. That’s why we created features that optimise acquisition strategies and actually further all stages of the sales funnel, helping our partners create hyper-personalised experiences for their customers. Our expansion into Spain cements our long-term strategy to democratise AI-backed digital marketing tech that smooths over online experiences, from emerging digital communities, to more mature and demanding markets,” said Kubilay Sengun, Insider’s Europe Director.