Mahindra Comviva, a global vendor in providing mobility solutions, announced it has partnered with Mondial Multimedia, a mobile media platform in Africa. The tie-up with Mondial Multimedia will strengthen Mahindra Comviva’s digital music content portfolio in the continent.
With this partnership, Mondial Multimedia will provide the most popular content from local artists like Josey, Serge Beynaud, Force One, Arafat DJ, Zouglou Makers, Abou Nidal, Rico Amaj, TNT, DJ Leo, Molare. With over 300,000 tracks on board and over 200 content providers, Mahindra Comviva is one of the largest content aggregators in Africa, Middle East and Asia. In Africa, the company has collaborated with over 150 content partners including local and international content providers, copyright bodies, local artists and production houses in the region.
Speaking on the partnership, Atul Madan, Head of Digital Services, Mahindra Comviva said, “We are constantly working towards revolutionising the music market in Africa by providing localised content, identifying independent artists and labels, and disseminating music across the region. Our partnership with Mondial Multimedia is a testament of our efforts in emerging as the leader in the digital music space. Mondial Multimedia works closely with a number of local artists to source an extensive selection of digital music content that cater to the diverse tastes of consumers in the region.”
He further added, “This partnership coupled with our proven expertise in deploying and managing music services for operators across multiple growth markets, will further drive the success of managed music services and infotainment services in Africa.”
Olivia Sandrine, Executive Director, Mondial Multimedia said, “We are pleased to partner with Mahindra Comviva in bringing a platform to empower the youth. Mahindra Comviva’s expertise in digital music, VAS Technologies and understanding of the African market helped us bring this initiative to life. We bring a diverse range of content from Africa that will allow mobile operators to drive the quantity of users on their networks and meet the growing needs of subscribers across markets.”
Mahindra Comviva has an extensive portfolio spanning mobile finance, content, infotainment, messaging and mobile data solutions. Mahindra Comviva enables service providers to enhance customer experience, rationalise costs and accelerate revenue growth. Its mobility solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries.
Mondial Multimedia is a supplier of multimedia entertainment content. It is configured to provide quality digital content to scale.