Software solutions provider and independent CRM firm LoyaltyPlus has explained the context of gamification within the realm of CRM, customer life cycle management, customer experience and other business-generating streams.
“Gamification involves leveraging mechanics, principles and techniques used by game designers to engage with players and applying these to non-game experiences,” said Frik van der Westhuizen, Marketing Director at LoyaltyPlus.
“And the reality of today’s market is that this process actually enhances customer interaction, operations, and many areas of business management that are focused on customer touchpoints.”
LoyaltyPlus is particularly interested in how gamification can be integrated into and applied through flagship products like its namesake LoyaltyPlus, a browser-based solution allowing secure access to its functionality where an internet presence is available.
The solution is designed to bridge the gap between sales and marketing by creating a better understanding of customer behaviour and needs.
“The essence of gamification is to manipulate user behaviour and achieve the desired result in terms of adoption of non-game applications and processes,” added van der Westhuizen.
“The main objective is to improve user engagement and productivity.”
