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Africa’s digital hospitality transforms the guest experience

Africa’s digital hospitality transforms the guest experience

AnalysisDigital TransformationEditor's ChoiceFeaturesHospitalityIndustry ExpertInsightsRegional NewsSouth AfricaTop Stories

As hospitality providers across the globe embrace Digital Transformation, the question arises; what do intelligent hotels offer? From guestroom automation to location-based interactions, mobile engagement, hyper personalisation, APIs and integration – the goal is excellent customer service. But is Africa ready for the ‘Digital Hotel’?

EOH Infor Services recently launched the Infor Hospitality suite of solutions to the African market, with events held in Cape Town and Johannesburg. At the Johannesburg event, MC KK Diaz opened proceedings by stating that, to be successful, it’s essential that businesses connect people to what’s important to them.

“Modern customers don’t look at the product only, they consider the overarching value proposition – what value are you offering, and what will my experience be like?” he said

Adriaan Rossouw, Sales Director, EOH Infor Services, Infor’s Master Partner in Africa confirmed that customer expectations are changing; and they will continue to change at a rapid pace.

“What does it take to turn a vacation into an adventure?” asked Rossouw.

“It takes hospitality solutions that deliver change and offer customers solutions they didn’t even know they needed.”

According to Wolfgang Emperger, VP Infor Hospitality EMEA, LATAM and India, the local market is filled with opportunities for Digital Transformation.

“There is much desire in the local market for an innovative alternative from a technology and customer service perspective,” he said.

With multi-region, multi-language functionality, and a strong mobile functionality, the suite offers hospitality establishment a best in breed solution – even in regions where computer literacy is not as high as mobile access. Covering Property Management, Performance Management, Revenue Management, Asset Management and Human Capital Management, the industry is set to experience rapid transformation and enhanced customer satisfaction.

“In hospitality, we have more information about our customers than in any other industry,” said Emperger.

“It’s time to move from traditional hospitality to a digital experience – to the benefit of our guests.”

The digital hotel will soon be a reality across the continent, believes Rentia Austin, Hospitality Executive at EOH Infor Services.

“Traditionally, South Africa’s tech adoption rate is not high – but this is changing, as the country and continent continue to evolve,” said Austin.

“The goal is to create exceptional experiences with a customer first, customer last approach – Infor Hospitality empowers businesses to achieve this.”

Manouel Mourant Samper, Channel Account Manager at Infor, agrees with this sentiment, highlighting the suite’s capability to connect guests with the business and its eco-systems.

“It’s important to remember that cultures and influences from other markets greatly impact African countries,” he said.

“South Africa is completely different to the rest of Africa, and this will be a key consideration in our strategy,”

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