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Vertiv signs distribution deal with Fajoba Group for East Africa

Vertiv signs distribution deal with Fajoba Group for East Africa

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Vertiv, a global provider of critical digital infrastructure and continuity solutions, has announced a distribution partnership with the Fajoba Group, a regional IT solutions and hardware leader for East and Central Africa.

The aaccord fortifies Vertiv’s commitment to boosting local stock levels to meet the growing demand for its popular IT infrastructure support, including the robust Vertiv Liebert itON uninterruptible power supply (UPS).

The cost-effective, single-phase UPS with line interactive technology is ideal for protecting desktop computers and standalone IT equipment and is now available to Fajoba resellers in Burundi, DRC, Kenya, Rwanda, South Sudan and Uganda with an exclusive first time buy promotion.

Electricity is fundamental for digitalisation and economic growth, but as of 2017, only 19% of the Ugandan population had access to electricity, in contrast to more developed countries in the region, such as Kenya (64.5%), Tanzania (32.7%) and Rwanda (30%).

Fajoba Group, local IT resellers and Vertiv products can support the availability of critical infrastructure and empower local expertise, which is growing due to initiatives such as the Digital Uganda Vision, that is setting ambitious goals for digital development in the country and Tanzania’s Trend Solar, a pioneering mobile and off-grid convergence with a world-first 4G Android PAYGO solar package which has been enabling communities in the rural area to access the Internet at the same time receiving electricity.

“We are happy to become the Vertiv official distributor in our local Central and Eastern Africa markets. More than a distribution deal, our resellers now benefit from the Vertiv Partner Programme with financial rewards, training and support that allows them to satisfy and fulfil many customer requirements efficiently and with speed,” said Josiane Niyodusenga, Managing Director, Fajoba Group. “With Vertiv, we form a strong team, oriented to satisfy personalised and local customer specificities with the historic expertise and global capabilities of Vertiv solutions and programmes.”

“With a history of industry-changing solutions and a well-earned reputation for innovation, Vertiv seeks out partners that can help support digital evolution in new markets around the world,” said Pierre Havenga, Managing Director, Vertiv Middle East and Africa. “As part of our increasing focus on African markets, Vertiv identified Fajoba Group as a reliable and progressive local partner for the rapidly emerging East and Central African region. With the support of the partnership, Fajoba is expected to open new sales offices, widen distribution channels, and cement its place as a regional IT leader.”

The Vertiv Partner Programme (VPP) is part of Vertiv’s wider strategy to enable its growing reseller base to meet and stay ahead of demanding customer requirements around Edge computing, digitalisation and other disruptive trends in the data centre and wider IT landscape. The programme is designed to give partners full knowledge and confidence about Vertiv’s IT infrastructure solutions, and pass on new skills to the wider IT community.

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