Twenty years ago, Clickatell, a global player in mobile communications and chat commerce, became the first company to connect the world’s fastest growing commerce platform – the Internet – with the world’s fastest growing communications platform – the mobile phone.
Today, Clickatell is pioneering chat commerce – the biggest transformative chapter in the unfolding digital economy – to enable brands to connect, interact and transact with their customers on mobile messaging and chat channels, anywhere, reliably, securely and in real-time on the world’s most popular chat apps.
A recent Aberdeen research report, ‘Maximise the ROI of Chat in Commerce Activities’, indicated that companies incorporating chat capabilities enjoy 75% greater year-over-year growth in annual revenue and 89% greater annual growth in cross-sell and up-sell revenue.
“Chat commerce is how availability for financial opportunities will unfold for the next billion people,” said Pieter de Villiers, Co-Founder and CEO, Clickatell. “COVID-19 has accelerated Digital Transformation across businesses around the world, including digital commerce and people are embracing commerce via chat. The next billion people and millions of merchants will not be onboarded through websites, email and point of sale devices, but through digital and chat commerce experiences.”
He said despite the pandemic, Clickatell is experiencing rapid growth and recently appointed Glen Braganza as CFO and Jennifer Shambroom as CMO. The veterans of fintech, payments and the mobile ecosystem respectively bring substantial insight and leadership to position Clickatell for further growth.
De Villiers pointed out that a technology company does not survive and grow amidst two decades of technology disruptions if it does not continue to innovate. “Clickatell’s recent innovations include the launches of chat commerce, chat banking and chat self-service solutions and products. In addition, Clickatell’s unique low, no code digital engagement and payment orchestration capabilities make it fast and easy for leading brands to deploy the company’s chat commerce experiences in minutes rather than days. We aim to grow by ten times in the next six years. A larger Clickatell can have a bigger and better impact in the world,” he said.
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