Copia Global, a B2C e-commerce platform providing e-commerce solutions for 800 million middle-to-low-income African consumers, has announced a partnership with Cellulant, a pan-African payments technology company, to simplify payments for its diaspora and urban customers.
This partnership enables Copia’s diaspora and urban customers to conveniently initiate transactions and purchases for their loved ones in rural areas in Kenya using the Cellulant network. This provides greater choice, affordability and convenience for both urban and rural shoppers when shopping for everyday items.
“We are deeply committed to simplifying e-commerce in Africa and are excited to collaborate with Cellulant in expanding Copia’s market reach. This will enable us to provide diaspora and urban customers with alternative and convenient payment options when they shop on Copia’s platform for friends and family across Kenya and Uganda,” said Tim Steel, Chief Executive Officer, Copia Global.
Akshay Grover, Chief Executive Officer, Cellulant, added: “As the African e-commerce and payments landscape in Africa continues to evolve, we believe that FinTechs and e-commerce platforms need to have a deeper collaboration in expanding opportunities that will help ease payments and collections for businesses and their consumers across all sectors of the economy.”
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