Clickatell, a chat commerce and business messaging leader, has launched its Chat 2 Pay feature with Telkom. Telkom’s millions of customers can now make payments via WhatsApp – one of the country’s largest chat channels.
Responding to the growing demand for fast, digital, self-help services, Telkom now deploys to its customers the Chat 2 Pay pay-by-link capability in WhatsApp, providing them with the convenience of safe and effortless mobile payments.
Currently, Telkom’s chatbot offers customers mobile support by accessing their accounts and billing information. It also allows them to view sales deals, check for mobile or fibre upgrades, do cancellations, make directory inquiries and more. With the addition of Chat 2 Pay, customers benefit from a convenient and personalised service to pay bills and VAS top-ups via Mastercard and Visa debit and credit cards.
“User behaviour has shifted and organisations are relying more and more on digital channels for revenue generation. But, asking customers to make payments through a different channel creates a break in the customer journey and challenges companies to convert sales,” said Werner Lindemann, Senior Vice President Enterprise Sales, Growth Markets, Clickatell. “Payments in chat give telecoms the tools they need to help their customers complete payments simply and safely in the channel they already know and trust, significantly boosting customer experience and revenue.”
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