CXeed has achieved AWS Advanced Tier Partner status, recognising its proven expertise in Amazon Connect, analytics, AI and automation, while strengthening its ability to deliver large-scale, cloud-native customer experience solutions across Australia, New Zealand and the wider Asia Pacific region.
iCXeed, an Australian business process innovator specialising in contact centre services delivery and CX digital journey orchestration, announced that it has achieved Amazon Web Services (AWS) Advanced Tier Partner status within the AWS Partner Network (APN). AWS Advanced Tier Services Partners are organisations recognised for proven technical expertise and demonstrated customer experience.
The designation confirms that iCXeed has certified a critical mass of AWS-certified professionals, including multiple certifications at the Professional and Specialty level, and is able to deliver capability across architecture, engineering, data, AI, quality assurance and project management.
In addition, being an AWS Advanced Tier Partner validates that iCXeed has demonstrated expertise deploying Amazon Connect and AI solutions at scale, giving existing customers confidence they’re backed by a partner with proven capability, security and AWS-endorsed rigour.
iCXeed began its AWS journey in late 2023 as a Services Partner and subsequently achieved AWS Select Tier status in 2024, the company’s first formal accreditation within the AWS Partner Network. iCXeed has now advanced to Advanced Tier Partner status in just over two years, working with clients to optimise technology powering contact centre experiences and enabling outcomes through analytics, AI and automation solutions. During this time, the company has scaled rapidly and built a reputation for orchestrating intelligent, cloud-native customer experiences with leading analytics, AI and automation, all deployed natively on AWS.
iCXeed will now be able to serve larger enterprises and public sector agencies that demand proven Amazon Connect and Agentic AI expertise while unlocking deeper collaboration with AWS field teams, gaining access to co-innovation funding and managing joint go-to-market programmes.
“Achieving AWS Advanced Tier status is far more than a badge for iCXeed, it represents a deep partnership that sits at the heart of how we innovate for customers,” said Ryan Rayner, Co-founder and Chief Customer Officer, iCXeed.
“Guided by AWS’s pace of invention, we work backwards from real customer pain points, then co-design, co-sell and co-deliver solutions with AWS that turn ideas into secure, production-grade outcomes. That tight alignment means our clients, regardless of industry or size, get the best of both worlds: the global scale, trust and innovation of AWS, combined with iCXeed’s obsessive focus on business process innovation and measurable results. It’s a combination that gives business leaders the confidence to move fast with AI, analytics and automation, knowing they have a partner as invested in their success as they are.”
iCXeed is continuing to expand its capability in CX orchestration, spanning data analytics, Agentic AI and automation. Through its managed innovation service, it advises clients on industry-leading practices in cognitive CX while staying ahead of the rapid pace of technical evolution in this space.
“Strategically, Advanced Tier partner status is a foundational milestone on our path to additional AWS competencies that will cement our position as a leading global partner for end-to-end CX innovation with analytics, AI and automation,” Rayner said.
