Polish footwear retailer, CCC Group, is propelling its Digital Transformation with retail technology from Oracle. CCC Group is one of the fastest growing omnichannel footwear retailers in Europe, selling over 50 million pairs of shoes annually in 1,200 stores and across 23 countries online. With a business that is quickly scaling, CCC recognised the need to optimise margins and minimise unnecessary markdowns on an inventory spanning 45,000 products. Using Oracle Retail Merchandising and Planning and Optimisation solutions, the company is able to maximise profitability that will fuel expansion.
Using Oracle Retail Clearance Optimization, CCC Group quickly experienced a 4.2% increase in gross margin and a 7.1% increase in inventory sell-through. The technology provides CCC Group with a new business process that provides its analysts with fact-driven markdown recommendations and exception reporting based on inventory style, colour and location.
With the support of Oracle PartnerNetwork Gold Level Partner Pronos, CCC Group began implementing additional solutions including Oracle Retail Merchandise Financial Planning and Assortment Planning followed by allocation, replenishment and merchandising. Combined with Oracle Retail Clearance Optimisation, CCC Group can now reconcile the impact of discounts on inventory and automatically gain approval on pricing with Oracle Retail Merchandise Financial Planning.
“Oracle Retail Clearance Optimisation provides us with the flexibility to adjust to our business needs and markets while providing a stable, intelligent and scalable platform. We have shifted from a 100% manual process to a solution that runs millions of combinations to come up with the best recommendations for our experts,” said Piotr Pawłowski, Chief Information Officer, The CCC Group. “Pronos has provided great local, in-language implementation experience with global expertise. We look forward to continuing our Digital Transformation with the completion of our Oracle Retail Merchandise Operations Management implementation.”
“In our recent consumer research, we discovered that 78% of EMEA consumers indicated that competitive pricing and promotions were essential to their shopping journey,” said Mike Webster, Senior Vice President and General Manager, Oracle Retail. “With this strategic investment in Oracle technology, CCC Group is able to maximise revenue opportunities while implementing strategic promotions for customers that drive brand differentiation and long-term loyalty.”
CCC Group is continuing its transformation by implementing Oracle Retail Merchandise Operations Management, supported by Accenture, to establish a single view of inventory that drives greater efficiency across omnichannel retail operations. These investments will empower planners, merchants, pricing experts and operations analysts to make more strategic decisions with the adoption of industry best practices and modern technology.