VMware, a leading innovator in enterprise software, has announced plans to invest US$100 million, over five years, with the development of a Digital Sales Centre, based in Barcelona, Spain. The Centre is intended to create 120 jobs, with capacity to increase to 250 people as part of VMware’s ongoing strategy to build and develop some of the brightest talent from across the Europe, Middle East and Africa (EMEA) region.
VMware’s Digital Sales Centre is based in Barcelona’s 22@ District and has appointed Angus McGeachie, Senior Director, Digital Sales Centre EMEA to lead the efforts in the region. The new centre will allow VMware to better support customers and provide a breadth of career paths for employees – including a best-in-class sales academy. It will develop some of the most strategic roles for VMware in Europe, Middle East and Africa, across its commercial, partner, professional services, education, customer success and sales development teams for VMware Cloud on AWS, VMware SD-WAN by VeloCloud and other VMware cloud solutions.
The launch is central to VMware’s vision to create a unique end-to-end Digital Sales Centre that will allow it to scale and span across VMware solutions, industries, channels and services, and will become the home of the Software-as-a-Service business across the EMEA region.
“The Digital Sales Centre will become a site of innovation for our sales organisation – meaning plenty of opportunity for people to progress their career in VMware field roles across the EMEA region,” commented Jean-Pierre Brulard, Senior Vice President and General Manager for VMware EMEA. “I welcome Angus to VMware, an individual with extensive experience of developing technology talent in the region and someone who can enable VMware employees to thrive in a city that has one of the fastest growing tech scenes across EMEA.”
The company will provide a world-class environmentally-friendly working environment in an LEED Platinum building that has been designed with sustainability at the core of its foundation, part of the VMware 2020 initiative that represents the commitment of its leadership and community to be a force for good in the world.