The Mediapro Group, Telefónica and Transports Metropolitans de Barcelona (TMB) have developed the first 5G Augmented Reality project that allows passengers on a tour bus to view immersive content projected onto the front window of the vehicle, superimposed on the landscape or monuments they observe while touring.
The 5G Augmented Tourism project was presented during a tour of the mountain of Montjuïc (Barcelona) in which users of the Barcelona Bus Turístic (BBT) of TMB were treated to an enhanced tourist experience thanks to Augmented Reality content with data and information on the places they were encountering on the tour.
The new 5G mobile networks allow the real-time streaming of geolocated content associated with the locations along the tourist route. These augmented contents are visualised onto a transparent interactive screen located on the front window of the vehicle, so that rich and interactive multimedia content is superimposed on the reality seen through the glass.
Thus, users can learn about the origins of Montjuïc, lit up in all its glory, even though it may not be a function time, and obtain information about the buildings, monuments and sites as they pass through on the trip: from the old amusement park and the Olympic area to navigating the exhibitions at the CaixaFòrum and the works of the Teatre Lliure or the Mercat de les Flors, everything in motion.
This pilot, developed within the framework of the 5G Barcelona initiative, demonstrates how the augmented content generation on 5G in mobility offers new content consumption and entertainment scenarios beyond the devices we now know.
Thanks to connected vehicles and high mobile connectivity, this type of experience can now be offered to public transport passengers, while in the future the autonomous car will open up a wide range of possibilities for the consumption of mobility content within the cars themselves.