Over lockdown, businesses have shifted resources into digital product development to keep pace with a spike in demand for digital platforms, according to new data released by Pendo, a leading cloud platform which helps businesses drive digital product adoption.
Pendo’s platform has been tracking the usage and behaviours of users of 1,500 digital platforms in the last six months and has identified a huge increase in digital product engagement in a variety of key sectors. Overall, the usage of European-based SaaS platforms has increased by 50%, while the three sectors seeing the steepest peaks are: The education sector – e-learning usage rocketing by 184% at the peak of the lockdown in EMEA (167% globally); HR – an 89% peak across EMEA; and Collaboration technologies – 80% peak across EMEA.
Furthermore, the proprietary data shows that in-app activity (e.g. announcements, feature guides etc) has more than doubled (111% increase) during the COVID-19 pandemic, compared to the same time last year. In addition, during the peak of the crisis, there was an uplift of 10%-15% each month in businesses using their digital platforms to communicate crucial information such as guides and notifications to their customers. Perhaps most tellingly of all, there was a 15% increase in behaviour analysis – showing that understanding the needs of their customers is becoming more of a priority.
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